The 2021 [Ferrari 812](https://fridayswatchlist.com/search?make=Ferrari&model=812) GTS sold for $765,000, a fair price given its low mileage and impressive spec, but it still slipped 9% below its fair value estimate of $842,100.

This 812 GTS is a collector’s dream. With just 484 miles, it’s practically new. The 6.5-liter V12 engine delivers thrilling performance, paired with a seven-speed dual-clutch automatic transmission that keeps the driving experience sharp. Finished in Argento Nurburgring with black stripes, it’s a striking configuration, especially with the luxurious Nero leather interior. The car was ordered by Mark Davis, owner of the Las Vegas Raiders, through Ferrari’s Atelier Program, adding a unique provenance that typically boosts desirability. With around $127k in options, it’s loaded with features like adaptive LED headlights and an electronically operated hardtop, making it a joy to drive and own.

The bidding was relatively active with 19 bids, suggesting strong interest. However, landing at $765,000 indicates that buyers might have been cautious or possibly distracted by similar listings. The price reflects the current market climate, where even ultra-rare cars can see values shift quickly, especially when competition is present.

One community comment pointed out a crucial factor: “I learned never to run a No Reserve auction on BaT when competing against concurrent listings of the same model.” This insight underscores how simultaneous listings can split bidder attention, leading to potentially lower bids on each individual car. In this case, it seems the seller may have faced that exact situation.

For buyers hunting similar cars, keep an eye on market trends and concurrent listings. If multiple of the same model are auctioning at the same time, it can dilute interest and impact final prices. In a market as volatile as this, timing and strategy are just as important as the car’s specs.