Auction RecapOctober 18, 2026

2001 BMW E38 7-Series sells for $12,250 on Bring a Trailer — was it a deal?

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The 2001 BMW 740iL sold for $12,250, and that’s strong money for a high-mileage luxury sedan with a few modifications.

This 740iL is a long-wheelbase version of BMW's flagship sedan, known for its blend of comfort and performance. The 4.4-liter M62 V8 engine paired with a five-speed automatic transmission means it can deliver a smooth ride while still having enough power for spirited driving. This model's features—like heated and massaging front seats, a sunroof, and navigation—add to its appeal. But with 95,000 miles on the clock, it’s not exactly a low-mileage gem. However, the upgrades like Bilstein shocks and Eibach springs show that the owner cared about enhancing the driving experience, which is a plus in this segment.

Looking at the bidding activity, 30 bids indicate that there was genuine interest in this car. That’s a solid number for a vehicle in this price range. The final sale price of $12,250 sits right at the fair value estimate of $12,200, which means the buyer likely got a good deal considering the modifications and features. It sold for only $50 above fair value, suggesting that the price was justified by the car's condition and enhancements.

The community was all in on this one. One comment stood out: "What a great deal! Congrats." That sentiment encapsulates the general vibe around this auction. It seems like buyers recognized the value here, especially for a modified luxury sedan that still offers plenty of creature comforts.

If you're on the hunt for a similar car, pay close attention to the vehicle's maintenance history. The upgrades on this 740iL are great, but they need to be backed up by proper care. Look for records that prove routine services and any major repairs. High-mileage luxury cars can be a gamble, so you want to make sure that the previous owner invested in keeping it in good shape.

See all BMW E38 7-Series listings on [Friday's Watchlist](https://fridayswatchlist.com/search?make=BMW&model=E38%207-Series).

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2001 BMW E38 7-Series sells for $12,250 on Bring a Trailer — was it a deal? | Friday's Watchlist | Friday's Watchlist