1970 Toyota Land Cruiser FJ40 sells for $29,000 on Bring a Trailer — was it a deal?
This 1970 [Toyota Land Cruiser FJ40](https://fridayswatchlist.com/search?make=Toyota&model=Land%20Cruiser%20FJ40) sold for $29,000, which feels like strong money given the current market trends for classic SUVs.
The FJ40 is a beloved model known for its rugged build and off-road prowess. With its 3.9-liter F inline-six engine and three-speed manual transmission, this Land Cruiser combines vintage charm with reliable performance. The low mileage of 68,000 miles shown adds to its appeal, especially since this example has undergone extensive restoration. Over 3,500 hours of labor went into the rebuild, which included a fresh beige paint job and a black vinyl interior that captures the essence of its era. Buyers looking for a classic SUV with a mix of reliability and style have a lot to appreciate here.
At $29,000, the price aligns well with the market. The bidding was competitive, with 21 bids placed before the auction closed, suggesting healthy interest. The extensive restoration and low mileage likely helped drive the price up. Similar FJ40s can vary, but well-restored examples typically range between $25,000 and $35,000 depending on condition and modifications. Given the quality of this restoration, the final sale price seems justified.
The community reaction was positive, with users expressing their appreciation for the auction process. One commenter, @Chris1975, expressed gratitude for the opportunity to win the bid and thanked fellow bidders, highlighting a sense of camaraderie among enthusiasts.
For potential buyers eyeing a similar FJ40, keep an eye on the quality of restoration work. Look for documentation detailing the restoration process and any upgrades made. Check under the hood and the frame for rust, as these vehicles are often used off-road. A thorough inspection can save you from future headaches.
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